Overview

Australian Independent Rural Retailers Pty Ltd (AIRR) was formed on 1 January 2006 with the sole aim of supporting independent rural retailers across Australia to assist independent players with:
* Full administration support.
* Warehouse support to assist inventory control.
* Full customer service support.
* Supplier support (representation & management).
* Independent strategies for long term success.

The Australian Independent Rural Retailers site demanded the use of Broadys Web Designs VCMS (Virtual Content Management System) due to the ease of updating the website and the layout and use of the WYGIWYG (What You See Is What You Get) Editor which is very simular to Microsoft Word.

The site uses modules such as Newsletter Modules and also a comprehensive Statistics Module where the owners can track the demographic details of visitors and help to increase sales of their produce.

The site utilizes a vast range of website development technologies including XHTML, CSS, DHTML, ASP & Javascript.